AGRO

As a 100% owned by bumiputra, MKM Elite Group Berhad has the opportunity and potential to grow and develop in the future. With the strength market nowadays, MKM began its operation to entering the larger market.

Although our company started its operation in 2013, we inspired to become one of the nation's leading rice millers and wholesalers focusing on rice business. The business covers an extensive scale of activities ranging from processing, packaging to producing varieties of rice product under our own flagship brand.

Compelling products that have been associated with our native brand, we also produce the company's latest series of health rice and has earned a place among health conscious consumers.

Realizing the need to strengthen its marketing strategies, our Company has realigned its position through joint venture undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty. Located at Port Klang, right in the heart of “Entreport” of Malaysia, our company’s warehouse operates its business entity.







MKM AND ENVIRONMENT

MKM expressed their willingness to reduce the effect from time to time. In line with other eco -friendly companies, MKM is committed to conducting its business activities to minimize adverse impacts on the environment. For example, we use a secondary process to prevent and minimize the dusty environment.

Our office buildings and warehouse has been designed to ensure that it attracts attention and is suitable for the environment. We have used a combination of wood, fluted aluminum, polycarbonate transparent, concrete and glass to create the best geometric designs buildings in the area.

Our warehouse roofs provide natural lighting when necessary through the transparent panel to ensure there is sufficient brightness in the factory. The hard polycarbonate transparent roof requires low maintenance cost compared to the lights. In addition, we built a warehouse roof to provide ventilation. Thus, the use of the premises can be reduced by implementing all environmental friendly measures.

At the same time, the warehouse has also been integrated with rainwater harvesting system to recycle raindrops and allow the landscape looks healthier and more environmentally friendly. We harvest water through rain barrels are stored in large tanks as a water supply for the entire compound.

RICE ANATOMY

There are four main parts of a rice grain. A grain of rice is a seed that contains an embryonic rice plant, stored food and a protective coat. The husk (hull) is the outer straw-like protective covering that surrounds the entire grain. It is inedible and must be removed before the grain can be seen. Under the husk is the bran (germ). The germ is the plant embryo from which a plant emerges. The bran layers include layers of fibrous tissue with protein, vitamins, minerals and oil. Endosperm is found beneath the bran layers.

The white endosperm is made of complex carbohydrates (starch), the energy source used by the germinating rice plant. The endosperm is also the largest portion of the rice grain. The bran, germ and endosperm are the edible portions of the grain. In the milling process, the inedible husk is removed to make brown rice. If the rice is further milled to remove the bran and germ, the result is white rice



NUTRITIONAL BENEFITS AND CHARECTERISTICS

Rice is an excellent food to help keep your body healthy. Rice has the following nutritional benefits:

Rice is an excellent source of carbohydrate and energy
Good nutrition is vital to everyday performance, and eating more carbohydrate -rich foods means having more energy. Rice is an excellent source of carbohydrates. Carbohydrates provide energy to fuel working muscles and feeds the brain to enhance concentration.

Carbohydrates are not normally converted to body fat, as they are the body's preferred source of energy. Carbohydrates are broken down to glucose, most of which is used as energy for exercise and as essential fuel for the brain.


Rice is low in fat, salt and has no cholesterol
The Australian Dietary Guidelines recommend we eat plenty of breads and cereals (preferably whole grain). Rice is an excellent food to include in a balanced diet. It is low in total fat and saturated fat, is cholesterol free, and contains negligible amounts of sodium.

Being low in fat, rice is suitable to be included in a diet for those watching their weight. Rice is also cholesterol free, therefore is an excellent food to include in a cholesterol - lowering diet. This benefit is even more evident in brown rice which also contains many other beneficial nutrients, vitamins and minerals that contribute to good health.


Rice is gluten free
Some people are unable to tolerate the proteins found in wheat, barley, rye, oats and triticale. These people choose foods that are gluten free. All rice is gluten free, making it the choice for people with gluten-free dietary requirements.


Rice contains no additives or preservatives
Rice contains no additives or preservatives, making it an excellent inclusion in a healthy and balanced diet. Rice also contains resistant starch, which reaches the bowel undigested. This encourages the growth of beneficial bacteria, keeping the bowel healthy.


Difference between white and brown rice
Brown rice is unpolished whole grain rice that is produced by removing only the outer husk. It becomes white rice when the bran layer is stripped off in the milling process. Compared with white rice, brown rice is more nutritious because it contains bran, which is a source of fibre, oils, B vitamins, and important minerals.


Rice and the Glycaemic Index
Worldwide research has shown that different carbohydrate foods have dramatically-different effects on blood sugar levels. The glycaemic index (GI) was developed as a means of ranking foods based on their immediate effect on blood sugar levels. Carbohydrate foods that break down quickly during digestion have the highest GI factors. Carbohydrates which break down slowly, releasing glucose gradually into the bloodstream have low GI factors.

Rice in general has a GI of between 54 and 121, depending on the variety of rice. White rice has a higher GI than brown or basmathi rice. Monitoring the amount of intake of food with the appropriate GI will help in controlling the blood sugar level.

RICE PROCESSING

Consistent quality, hygiene and safety.
MKM Food employs stringent processing methods to ensure the final products packed are clean, hygienic and safe. For imported rice, as an added safety measure, the rice also goes through a destoning process to remove any remaining foreign particles, and colour sorting to ensure consistency and quality. Local rice on the other hand is put through the steam-drying process and general milling machinery, sorting and then packed fresh from the factory for the market. (The flow below depicts the milling processes for local rice).